Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose
Google now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties
Use Facebook to Find New Customers and Boost Your Sales
It makes sense to advertise your business on Facebook. With over 1.19 billion users it has created the most highly-engaged audience on earth with a huge percentage of the world’s population logging on the site daily. Despite people predicting the death
21 Ideas for Creating Online Publicity for Your Business
Jane Russell, the actress, once said “Publicity can be terrible. But only if you don’t have any”. It’s true. Your business needs publicity and there is no better marketing tool for your business than publicity. It’s vital to the growth of
How to Use the Internet to Market Your Business … Even With a Tight Budget
The way you choose to market your business can affect everything from the way your brand is perceived, to the customers you reach, and how well you do. In fact without being able to reach your customers – and potential customers
Follow our Pinterest Tips and Pin Your Way to Marketing Perfection
By now, most businesses will have heard of Pinterest. It has famously overtaken Twitter to be the fast growing social media site. Just in case you don’t know what it is, Pinterest is a virtual pin board. It allows anyone to
