Pay Per Click
Pay per click (PPC) services have steadily become one of the more effective search engine marketing strategies that help companies grow their online presence. Each major search engine, including Google, Bing, Yahoo!, etc., has a search result page that shows both organic results and sponsored results. PPC ads are shown under the sponsored results with their position determined by a formula. Each ad is sold in an auction-like style and you bid what you want to pay every time there is a click on the ad. If you win the ad “auction”, you’ll be charged what you bid for the click each time the ad is clicked.
It is important to understand what stage your marketing process is in when looking to start a pay per click campaign. With the many benefits of PPC campaigns, there are also drawbacks, such as overpaying for ineffective keywords. These campaigns can be complicated for those that are beginners, that’s why our pay per click management services are available to everyone. We are able to ensure that you’ll benefit from all the PPC advertising advantages without ever surpassing your budget.
Give us a call today to set up your company’s Pay Per Click campaign!
Pay Per Click Strategy
Experts will analyze the industry trends, competition, targeted audience and create high performing campaigns for MAX ROI. The Setup involves:
- Initial Consultation & Understanding Business Goals
- Budget & Planning
- Competition Research
- Audience Planning
- Ad Creative
- Funnels and Goal Setup
- Campaign Setup
- Conversion Tracking
- Bid Adjustment
- Audience List Management
After the campaign setup, we engage on managing the campaign for maximum return on investment. Campaign management by our Google certified experts include the following:
- Analyze Emerging Trends and apply them
- Identify Negative Keywords & Optimize Campaigns
- Optimize Ad Copies for Max Campaign reach
- Bid Adjustments at Ad set & Campaign Level
- Relevance Score Improvements
- Calculate Campaign Return of Interest (ROI), Cost Per Leads (CPL)
- Reporting with Key Performing Indicators (KPI)
Tell us about your project
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Checking Mail on Phone
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Be ready any where, any time, for any type of search!